This one-of-a-kind report captures the responses of over 100 practicing oncologists in the United States – as they are asked to rate the effectiveness of leading oncology sales forces in regard to the following attributes:

• Product knowledge
• Disease-state knowledge
• Competitor product knowledge
• Sampling frequency
• Responsiveness to the needs of the doctor’s practice
• Call frequency
• Trustworthiness
• And other pertinent areas…

We not only capture the revealing survey results, but PharmaForce digs deeper by conducting targeted interviews with members of the “best” and “worst” performing sales forces to uncover the reasons for their rankings.