This program analyzes in detail the marketing expenditures of leading oncology franchises in Japan. The complete list of expenditures benchmarked by each franchise includes:

• Major conventions
• Clinical trials for approved products
• Physician lunch and dinner programs
• CME programs
• Cooperative group grants
• Printed sales materials
• Advocacy group grants
• Journal advertisements
• Internet-based initiatives

Analysis of the sales and marketing organizations includes:

• Size and structure of the oncology sales force
• How the oncology product portfolio is managed
• Organizational structure of oncology sales and marketing management
• Deployment of other oncology-related field personnel, such as medical liaisons and reimbursement personnel
• Roles of oncology medical liaisons and reimbursement personnel
• Qualifications and compensation of oncology sales personnel, including typical salary/bonus ratios

For clients interested in this same type of information on a global scale, similar studies are available that cover the leading oncology franchises in Europe, Latin America and the United States.