This program analyzes in detail the marketing expenditures of leading oncology franchises in the top five countries in Europe (i.e., France, Germany, Italy, Spain and the United Kingdom). The key expenditures benchmarked include:

• Major conventions
• Representative-initiated physician education programs  
• Clinical trials for approved products
• Advocacy/cooperative group grants
• CME programs
• Journal advertisements
• Printed sales materials

Analysis of the sales and marketing organizations includes:

• Size and structure of the oncology sales force
• How the oncology product portfolio is managed
• Organizational structure of oncology sales and marketing management
• Deployment of other oncology-related field personnel, such as medical liaisons
• Role of oncology medical liaisons
• Qualifications and compensation of oncology sales personnel, including typical salary/bonus ratios

For clients interested in this same type of information on a global scale, similar studies are available that cover the leading oncology franchises in the United States, Japan and Latin America.