Competitive Benchmarking of Leading Vaccine Sales and Marketing Organizations in the United States: Key Expenditures and Organizational Approaches
 

This study provides a unique “up-close” look at the marketing expenditures and sales force structure of leading companies in the “ever-expanding” vaccine marketplace. It is the first study ever to benchmark all of the key players in the industry.

We interviewed key marketing personnel at the leading franchises, and collected detailed information regarding the following:

  • Sales force deployment (including physician-focused, medical center and major account groups)
  • Organizational structure of the vaccine commercial group
  • Product portfolio management
  • Number of details by brand by target audience
  • Use of medical liaisons
  • Product messaging
  • Sales force compensation
  • Marketing expenditures by individual brands

To receive more information about the study, including a list of companies analyzed and sample pages, click on the Contact Us link.